Cherry Blossom is an online flower shop that redefines flowers as symbols of beauty, aesthetics, and art. Designed for a young, alternative audience—Gen Z, queer communities, and creatives—the branding embraces bold 90s aesthetics with vibrant colors, expressive typography, and curated photography.
The identity extends across digital and physical touchpoints, from web design to tote bags and uniforms. A key challenge was balancing a strong brand presence while keeping the flowers as the main focus. The result is a fresh, modern brand that reimagines floral culture.
